SITC Japan Co., Ltd. takes pride in providing a great responsibility as a liner service provider. We have expanded our business to Southeast Asia, providing our slogan, the "AAA" services ─ "Anzen," (Safety) "Antei," (Stability), and "Anshin," (Security) ─ and still moving forward despite the intense competition in the market for services between Japan and China.

Our business strategies are based on the principle of being customer-oriented. It is impossible to develop effective strategies unless we precisely meet our customers' demands. In Japan, the ideas of valuing relationships of confidence with customers and making tireless efforts are penetrated extensively among the general public. As SITC Japan has taken deep roots in Japan, we can truly understand these ideas and have them reflected in the SITC group's entire business strategies.

SITC Japan operates high-frequency shipping services in a tightly-knit network with containerships that are optimum in size for the intra-Asia shipping business. We also perform business soundly on the Southeast Asia trade based on its Japan-China services, which we have the largest share in the market. Only SITC Japan can offer such business models. To further develop them and continue to grow, we are working to expand our fleet of which vessels are our own, enter the terminal operation business, and introduce next-generation's information technology (IT) systems.

SITC Japan, which understands Japanese culture and has flexibility as a Chinese enterprise, aims to become the No.1 operator in Asia.